Contributions

  • Walker, Bruce J. - Contributor
  • Stanton, William J. - Contributor

Publication

2007 - McGraw-Hill/Irwin, Boston, Massachusetts

Language

English

Word Count

176,500 words, Guess

Page Count

706 pages

Identifiers

and 3 more
  • Goodreads1461467
  • Library of Congress Control Number2005044581
  • OCLC Control Number61458339

Classifications

  • DDC658.8
  • LCCHF5415 .S745 2007

First Sentence

How does a retail store build an enviable reputation and nurture it successfully for generations?

Subjects

Other Editions

  • MarketingMcGraw-Hill/Irwin2007

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