Marketing
14th ed.
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Author
Contributions
- Walker, Bruce J. - Contributor
- Stanton, William J. - Contributor
Publication
2007 - McGraw-Hill/Irwin, Boston, Massachusetts
Language
English
Word Count
176,500 words, Guess
Page Count
706 pages
Identifiers
- Open LibraryOL3422808M
- Internet Archivemarketing0000etze_j6b0
- Internet Archivemarketing0014etze
- ISBN-100073016349
- ISBN-139780073016344
and 3 more
- Goodreads1461467
- Library of Congress Control Number2005044581
- OCLC Control Number61458339
Classifications
- DDC658.8
- LCCHF5415 .S745 2007
First Sentence
How does a retail store build an enviable reputation and nurture it successfully for generations?
Subjects
Topics
Other Editions
- Marketing
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