Contributions

  • Simmons, Craig. - Contributor
  • Chartered Institute of Marketing. - Contributor

Publication

2002 - Butterworth-Heinemann, Oxford, England

Language

English

Word Count

107,500 words, Guess

Page Count

430 pages

Identifiers

  • ISBN-100750657049
  • ISBN-139780750657044
  • OCLC Control Number51281557
  • Better World Books9780750657044
  • Open LibraryOL21996985M

Subjects

Genres

  • Textbooks

Series Statement

  • CIM coursebook

Other Editions

  • The marketing customer interface, 2002-2003Butterworth-Heinemann2002

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