Interactive marketing
how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action
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Word Count
115,750 words, Guess
Page Count
463 pages
Identifiers
- ISBN-100724810943
- ISBN-100132135620
- ISBN-139780724810949
- ISBN-139780132135627
- Goodreads4714056
and 4 more
- Library of Congress Control Number96147986
- Library of Congress Control Numbergb94075653
- OCLC Control Number33103065
- Open LibraryOL563550M
Classifications
- DDC658.8
- LCCHF5415.1264 .W55 1994
Subjects
Topics
Series Statement
- Competitive edge management series
Other Editions
- Interactive marketing: how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action
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