Publication

1994 - Prentice Hall, Sydney, Australia

Language

English

Word Count

115,750 words, Guess

Page Count

463 pages

Identifiers

  • ISBN-100724810943
  • ISBN-100132135620
  • ISBN-139780724810949
  • ISBN-139780132135627
  • Goodreads4714056
and 4 more

Classifications

  • DDC658.8
  • LCCHF5415.1264 .W55 1994

Subjects

Series Statement

  • Competitive edge management series

Other Editions

  • Interactive marketing: how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum actionPrentice Hall1994-01-01

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