Routledge Companion to Arts Marketing
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Publication
2013 - Taylor & Francis Group
Language
English
Word Count
111,000 words, Guess
Page Count
444 pages
Identifiers
- ISBN-139780415783507
- ISBN-10041578350X
- Library of Congress Control Number2013014082
- OCLC Control Number866449830
- Better World Books9780415783507
and 1 more
- Open LibraryOL28760417M
Classifications
- LCCNX634.R68 2013
- LCCNX634 .R68 2014
- LCCNX634 .R68 2014e
Description
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames ""arts marketing"" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
Subjects
Other Editions
- Routledge Companion to Arts Marketing
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