Publication

2013 - Taylor & Francis Group

Language

English

Word Count

111,000 words, Guess

Page Count

444 pages

Identifiers

  • ISBN-139780415783507
  • ISBN-10041578350X
  • Library of Congress Control Number2013014082
  • OCLC Control Number866449830
  • Better World Books9780415783507
and 1 more

Classifications

  • LCCNX634.R68 2013
  • LCCNX634 .R68 2014
  • LCCNX634 .R68 2014e

Description

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames ""arts marketing"" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

Subjects

Other Editions

  • Routledge Companion to Arts MarketingTaylor & Francis Group2013-01-01

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