Promotion has a negative effect on brand evaluations-- or does it?
additional disconfirming evidence
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Author
Contributions
- Inman, J. Jeffrey - Contributor
- McAlister, Leigh - Contributor
- Marketing Science Institute - Contributor
Publication
1992 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Alternate Titles
- Journal of marketing research
Subjects
Series Statement
- Report -- no. 92-105
- Report (Marketing Science Institute) -- no. 92-105
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