Understanding the entrepreneurial mind
opening the black box
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Author
Contributions
- Carsrud, Alan L. - Contributor
- Brännback, Malin, 1963- - Contributor
Publication
2009 - Springer, London, England
Language
English
Word Count
93,750 words, Guess
Page Count
375 pages
Identifiers
- Internet Archiveunderstandingent00cars_775
- ISBN-101441904425
- ISBN-139781441904423
- Library of Congress Control Number2009927133
- OCLC Control Number321017442
and 2 more
- Better World Books9781441904423
- Open LibraryOL24079918M
Classifications
- DDC658.421019
- LCCHB615 .U534 2009
- LCCHD62.5
Description
Why do some people start business and others do not? Is entrepreneurship a natural quality or can it be taught? Do entrepreneurs think differently from others? While there is a great deal of literature exploring the dynamics of new firm creation, policies to promote innovation and technology transfer, and the psychology of creativity, research on entrepreneurial mindset or cognition is relatively new, and draws largely from such related fields as organizational behavior, cognitive and social psychology, career development, and consumer research. Over the past fifteen years, the initial model, the theory of reasoned action (TRA), and its successor, known as the theory of planned behavior (TPB), have successfully been applied to entrepreneurship. However, recent findings suggest that considerably more research is required to understand the role of intentions in the entrepreneurial decision process.
Subjects
Series Statement
- International studies in entrepreneurship -- 24
Other Editions
- Understanding the entrepreneurial mind: opening the black box
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