Copy testing
practice and best practice : a review of UK ad research procedures
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Author
Contributions
- Goldstein, Scott. - Contributor
- World Advertising Research Center. - Contributor
Publication
2003 - World Advertising Research Center, Henley-on-Thames, United Kingdom
Language
English
Word Count
16,500 words, Guess
Page Count
66 pages
Identifiers
- ISBN-101841161365
- ISBN-139781841161365
- OCLC Control Number60035275
- Open LibraryOL22086978M
Subjects
Other Editions
- Copy testing
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