Strategic marketing management
planning, implementation and control
3rd ed.
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Author
Contributions
- Gilligan, Colin - Contributor
- NetLibrary, Inc - Contributor
Publication
2005 - Elsevier/Butterworth-Heinemann, Amsterdam, Netherlands
Language
English
Word Count
216,750 words, Guess
Page Count
867 pages
Physical Format
Electronic resource
Identifiers
- Internet Archivestrategicmarketi00wils
- ISBN-101423723635
- ISBN-139781423723639
- OCLC Control Number61431776
- Open LibraryOL25552640M
Classifications
- DDC658.8
- LCCHF5415.13 .W547 2005eb
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