Setting the agenda
the mass media and public opinion
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Word Count
46,000 words, Guess
Page Count
184 pages
Identifiers
- Open LibraryOL3434238M
- ISBN-100745623123
- OCLC Control Number56466410
- OCLC Control Numbersettingagendamas0000mcco
- Library of Congress Control Number2005274771
and 2 more
- LibraryThing336974
- Goodreads4578396
Classifications
- DDC302.23
- LCCP96.P83 M38 2004
Description
"Across the world, the mass media strongly influences what the pictures of public affairs 'in our heads' are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour." "This new book will prove invaluable to students of media, communications and politics, as well as those interested in the role of mass media in shaping and directing public opinion."--Jacket.
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