Branding Brazil
Transforming Citizenship on Screen
Our rough guess is there are 55,000 words in this book.
At a pace averaging 250 words per minute, this book will take 3 hours and 40 minutes to read. With a half hour per day, this will take 8 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
Word Count
55,000 words, Guess
Page Count
220 pages
Identifiers
- ISBN-101978819307
- ISBN-139781978819306
- Better World Books9781978819306
- Open LibraryOL34687823M
Classifications
- LCCF2538.3.M362 2021
Description
"Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil from 2003 to 2014. A utopian impulse drove the reproduction of Brazilian cultural identity for local and global consumption; cultural production sought social and economic profits, especially greater inclusion of previously marginalized people and places. Marsh asserts that three communicative strategies from branding-promising progress, cultivating buy-in, and resolving contradictions-are the most salient and recurrent practices of nation branding during this historic period. More recent political crises can be understood partly in terms of backlash against marked social and political changes introduced during the branding period. Branding Brazil takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon"--
Subjects
Other Editions
- Branding Brazil: Transforming Citizenship on Screen
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!