Author

Contributions

  • Alderson, Wroe. - Contributor
  • Shapiro, Stanley J. - Contributor
  • American Marketing Association. - Contributor

Publication

1964 - Irwin, United States

Language

English

Word Count

103,500 words, Guess

Page Count

414 pages

Identifiers

Subjects

Other Editions

  • Theory in marketingIrwin1964

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