Marketing Management Bundle: Making Marketing Happen: How Great Companies Make Strategic Planning Work
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Word Count
84,000 words, Guess
Page Count
336 pages
Identifiers
- Open LibraryOL26864470M
- ISBN-139780750662482
- ISBN-100750662484
- OCLC Control Number1032581020
- OCLC Control Number58051481
and 2 more
- OCLC Control Numbermakingmarketingh00smit
- Library of Congress Control Number2005924634
Classifications
- LCCHF5415.13
Description
"Based on five years of research into how great companies make strong marketing strategies, this book is written for practitioners to highlight why marketing planning falls and what can be done about it. Making Marketing Happen is an essential text for marketers who already know what the traditional text books say but need to make it work in the real world."--Jacket.
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