Author

Publication

1979 - McGraw-Hill, New York, New York (State)

Language

English

Word Count

70,000 words, Guess

Page Count

280 pages

Identifiers

  • ISBN-100070033528
  • ISBN-139780070033528
  • LibraryThing2250416
  • Goodreads4218490
  • Library of Congress Control Number78023814
and 2 more

Classifications

  • DDC659.1
  • LCCHF5823 .B254

Alternate Titles

  • Advertising creativity.

Subjects

Other Editions

  • Systematic approach to advertising creativityMcGraw-Hill1979

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