Selling the Invisible a (Oeb) Field Guide to Modern Marketing
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Identifiers
- ISBN-100446930032
- ISBN-139780446930031
- Goodreads1909777
- LibraryThing91006
- Better World Books9780446930031
and 1 more
- Open LibraryOL7539262M
First Sentence
In a free-association test, most people-including most people in business-will equate the word "marketing" with selling and advertising: pushing the goods.
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