Publication

1998 - Butterworth-Heinemann

Language

English

Word Count

136,000 words, Guess

Page Count

544 pages

Physical Format

Paperback

Identifiers

and 1 more

Classifications

  • LCCHF1009.5 .P355 1998
  • LCCHF1416 .P35 2011eb

Description

The third edition of this popular textbook has been brought fully up-to-date to offer comprehensive coverage of international marketing issues towards the millennium and beyond.

Subjects

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