International Marketing (Chartered Institute of Marketing)
3Rev Ed edition
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Publication
1998 - Butterworth-Heinemann
Language
English
Word Count
136,000 words, Guess
Page Count
544 pages
Physical Format
Paperback
Identifiers
- Internet Archiveinternationalmar0000pali
- ISBN-100750622415
- ISBN-139780750622417
- OCLC Control Number868978738
- Better World Books9780750622417
and 1 more
- Open LibraryOL7971755M
Classifications
- LCCHF1009.5 .P355 1998
- LCCHF1416 .P35 2011eb
Description
The third edition of this popular textbook has been brought fully up-to-date to offer comprehensive coverage of international marketing issues towards the millennium and beyond.
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