Author

Publication

2013 - Urano, Argentina, Spain

Language

Spanish

Word Count

79,750 words, Guess

Page Count

319 pages

Identifiers

Classifications

  • DDC658.8
  • DDC659.20285/6752
  • LCCHF5415 .H7416 2013

Description

An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections.

Subjects

Series Statement

  • Gestión del conocimiento

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