Mass communication in India
a sociological perspective
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Word Count
55,750 words, Guess
Page Count
223 pages
Identifiers
- Open LibraryOL3402480M
- ISBN-100761933719
- OCLC Control Number60671812
- OCLC Control Numbermasscommunicatio0000vila
- Library of Congress Control Number2005017388
and 1 more
- Goodreads6995256
Classifications
- DDC302.23/0954
- LCCP92.I7 V55 2005
Description
"This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Stressing that the goal of communication is to bring people together on the basis of a just, peaceful and humane order, the author maintains that efforts must be made to spread communication so that it can serve as an instrument of social change, and become a vital tool in the hands of ordinary people. Providing a critical and analytical assessment of the performance of the media in India, this comprehensive book will be used as a text by students of journalism, mass communications and media studies."--Jacket.
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- Mass communication in India: a sociological perspective
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