De la st[r]atégie marketing à la création publicitaire
magazines, affiches, TV/Radio, Internet
2e éd.
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Author
Contributions
- Barnier, Virginie de - Contributor
Publication
2005 - Dunod, Paris, France
Language
French
Word Count
118,250 words, Guess
Page Count
473 pages
Identifiers
- Internet Archivedelastratgiemark00joan
- ISBN-102100073826
- ISBN-139782100073825
- OCLC Control Number154659669
- Open LibraryOL27029981M
Classifications
- DDC659.1
- LCCHF5823 J62 2005
Subjects
Topics
PublicitéTechniqueMarketingCréativitéAdvertisingPlans médiasCommercial artArt publicitaireTaux de rendementRadio advertisingPublicité (commerce)Message publicitaireLangage publicitaireMarketing stratégiqueTelevision advertisingStratégie de marketingMessages publicitaires
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