Publication

2013 - Harvard Business School, Boston, MA, Massachusetts

Language

Spanish

Word Count

18,500 words, Guess

Page Count

74 pages

Identifiers

Description

José Graña Miró Quesada discusses how he built the company's competitive edge by focusing on the values of quality, compliance, integrity, and efficiency. He talks about how during times of crisis, this helped to build strategic alliances with multinational companies and helped handle globalization. He discusses how he never moved far from related businesses.

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