Claves de la campaña electoral 1989
1. ed.
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Author
Contributions
- Szmukler, Marisa. - Contributor
Publication
1989 - Editorial Centro de Estudios Unión para la Nueva Mayoria, Buenos Aires, Argentina
Language
Spanish
Word Count
38,750 words, Guess
Page Count
155 pages
Identifiers
- ISBN-109509947008
- ISBN-139789509947009
- Library of Congress Control Number90125251
- OCLC Control Number21913344
- Open LibraryOL1916370M
Classifications
- LCCJL2092 .F74 1989
Description
"Argentine electoral compaigning seldom uses television debates, telephone banks, or mass mailings. But radio and television ads are heavily used, as are opinion surveys. Carlos Menem was very effective with his automobile caravan, the 'Menemovil,' which brought him into direct contact with the voters. Interesting look at Argentine campaign styles and techniques of 'image-building.'"--Handbook of Latin American Studies, v. 57.
Subjects
Series Statement
- Colección Análisis politico ;
- 1
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