A business and its beliefs

Description

When first published in 1963, IBM CEO Thomas Watson Jr.'s A Business and Its Beliefs gave readers an unprecedented look inside IBM's executive offices. Watson--son of IBM's founder-- candidly discussed how the company clung to its values during the first great technological shift, and how this refusal to compromise became IBM's strength. He also became one of the first CEOs to question business's place and responsibility in society, and openly discuss how firms could meet expanding social expectations while still turning a profit. The groundbreaking ideas in this book still resonate with today's managers. This newly published edition reintroduces Watson's ideas to a new generation of decision-makers in search of IBM-style standards for their own organizations. A to-the-point examination of the values and beliefs that built and sustained IBM, its message is as valuable today as it was four decades back--and will once again strike a resounding chord with executives everywhere.

Description

"A Business and Its Beliefs is Thomas Watson, Jr.'s insider's account of the ideas and ideals that made IBM one of the preeminent corporations of the twentieth century. First published in 1963, this still-timely book examines the ethos of IBM, attributing the legendary success of the corporation to its unwavering set of beliefs on managing employees, servicing customers, and maintaining top-to-bottom standards of excellence." "Watson's book is also notable for its unprecedented candor and self-examination. It bravely questions the corporation's place in and responsibility to society and explains how, regardless of its size, each business can and must keep up with expanding social expectations while doing what is necessary to build and maintain profitability." "What does the American public expect of its business system? And how should executives respond to these expanding expectations? In this carefully crafted reprint edition of A Business and Its Beliefs, McGraw-Hill reintroduces Thomas Watson, Jr.'s insights and ideas to a new generation of decision-makers - and provides the impetus for a fresh examination and discussion of the businessperson's role in modern America."--BOOK JACKET.

Subjects

Other Editions

• A business and its beliefs: the ideas that helped build IBM.McGraw-Hill1963-01-01
• A business and its beliefsMcGraw-Hill2003
• A business and its beliefsMcGraw-Hill1986-01-01