Publication

2001-01-15 - Prentice Hall

Language

English

Word Count

159,250 words, Guess

Page Count

637 pages

Identifiers

and 3 more
  • Library of Congress Control Number00040643
  • Goodreads2791482
  • LibraryThing1934544

Classifications

  • LCCHF5415.13.C265 2001

Description

"This book emphasizes the role of marketing in creating value for customers because customer value in turn leads to the creation of value for other firm stakeholders including stock-holders and employees."--BOOK JACKET.

Subjects

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