Marketing Management in the 21st Century
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Word Count
159,250 words, Guess
Page Count
637 pages
Identifiers
- Open LibraryOL7344999M
- ISBN-139780139156953
- ISBN-10013915695X
- OCLC Control Number45581688
- OCLC Control Numbermarketingmanagem0000capo
and 3 more
- Library of Congress Control Number00040643
- Goodreads2791482
- LibraryThing1934544
Classifications
- LCCHF5415.13.C265 2001
Description
"This book emphasizes the role of marketing in creating value for customers because customer value in turn leads to the creation of value for other firm stakeholders including stock-holders and employees."--BOOK JACKET.
Subjects
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