Markenmanagement im Handel
Von der Handelsmarkenführung zum integrierten Markenmanagement in Distributionsnetzen Strategien - Konzepte - Praxisbeispiele
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Author
Publication
2012-04-06 - Brand: Gabler Verlag
Word Count
62,000 words, Guess
Page Count
248 pages
Physical Format
Paperback
Identifiers
- ISBN-103322869342
- ISBN-139783322869340
- Open LibraryOL28150269M
Subjects
Other Editions
- Markenmanagement im Handel: Von der Handelsmarkenführung zum integrierten Markenmanagement in Distributionsnetzen Strategien - Konzepte - Praxisbeispiele
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