Ethical marketing
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Contributions
- Murphy, Patrick E., 1948- - Contributor
Publication
2005 - Pearson Prentice Hall, Upper Saddle River, N.J, New Jersey
Language
English
Word Count
66,500 words, Guess
Page Count
266 pages
Identifiers
- Open LibraryOL17176022M
- ISBN-100131848143
- OCLC Control Number54805964
- OCLC Control Numberethicalmarketing0000unse
- Library of Congress Control Number2004006840
and 1 more
- Goodreads1038094
Classifications
- LCCHF5415 .E796 2005
Description
Publisher description: Ethical Marketing examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling. The volume concludes with a chapter on implementing ethical marketing through corporate policies and culture. The authors support the text with exhibits that add clarity to concepts discussed in each chapter. Questions for readers to ponder are incorporated into the text. Each chapter concludes with "Ideas for Ethical Marketing" that presents action steps for marketing executives.
Subjects
Series Statement
- Basic ethics in action
Other Editions
- Ethical marketing
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