Markenimagekonfusion als Managementherausforderung
zum Problem einer gedächtnisbasierten und Point-of-sale-induzierten, verwirrenden Wahrnehmung von Marken
1. Aufl.
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Word Count
64,500 words, Guess
Page Count
258 pages
Identifiers
- Internet Archivemarkenimagekonfu00weer
- ISBN-103834909491
- ISBN-139783834909497
- OCLC Control Number229449690
- Better World Books9783834909497
and 1 more
- Open LibraryOL27072755M
Classifications
- DDC658.827
- LCCHF4999.2-6182
Subjects
Series Statement
- Gabler Edition Wissenschaft : Innovatives Markenmanagement
Links
Other Editions
- Markenimagekonfusion als Managementherausforderung: zum Problem einer gedächtnisbasierten und Point-of-sale-induzierten, verwirrenden Wahrnehmung von Marken
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