Television and political advertising

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Author

Frank Biocca

Contributions

Biocca, Frank. - Contributor
University of North Carolina at Chapel Hill. Center for Research in Journalism and Mass Communication. - Contributor

Publication

1991 - L. Erlbaum Associates, Hillsdale, N.J, New Jersey

Language

English

Word Count

91,000 words, Guess

Page Count

364 pages

Identifiers

Open LibraryOL2226510M
ISBN-100805806555
OCLC Control Number868927436
OCLC Control Number20852792
OCLC Control Numbertelevisionpoliti01bioc

and 2 more

Library of Congress Control Number89071468
Goodreads2294432

Classifications

DDC659.1/932
LCCJF2112.A4 T46 1990

Subjects

Topics

Publicité politique BUSINESS & ECONOMICS Aspect psychologique Psychological aspects Political Advertising Television in politics Advertising, Political

Series Statement

Communication

Other Editions

Television and political advertisingL. Erlbaum Associates1991-01-01

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