Contributions

  • Rosen, Emanuel, author - Contributor

Publication

2014 - , New York (State)

Language

English

Word Count

58,000 words, Guess

Page Count

232 pages

Identifiers

and 4 more

Classifications

  • DDC658.8
  • LCCHF5415 .S4969 2014
  • LCCHF5415 .S512 2014
and 1 more
  • LCCHF5415.S512 2014

Description

Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.

Subjects

Other Editions

  • Absolute value: what really influences customers in the age of (nearly) perfect information2014-01-01

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