Absolute value
what really influences customers in the age of (nearly) perfect information
First edition.
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Author
Contributions
- Rosen, Emanuel, author - Contributor
Publication
2014 - , New York (State)
Language
English
Word Count
58,000 words, Guess
Page Count
232 pages
Identifiers
- Internet Archiveabsolutevaluewha0000simo
- ISBN-100062215671
- ISBN-139780062215673
- Library of Congress Control Number2013478768
- Library of Congress Control Number2013055351
and 4 more
- OCLC Control Number968986637
- OCLC Control Number869372853
- Better World Books9780062215673
- Open LibraryOL26919889M
Classifications
- DDC658.8
- LCCHF5415 .S4969 2014
- LCCHF5415 .S512 2014
and 1 more
- LCCHF5415.S512 2014
Description
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.
Subjects
Other Editions
- Absolute value: what really influences customers in the age of (nearly) perfect information
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