Advertising & IMC
principles & practice
9th ed.
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Author
Contributions
- Mitchell, Nancy, 1950- - Contributor
- Wells, William, 1926- - Contributor
Publication
2012 - Prentice Hall, Upper Saddle River, N.J, New Jersey
Language
English
Word Count
164,250 words, Guess
Page Count
657 pages
Identifiers
- Open LibraryOL25567470M
- ISBN-139780132163644
- ISBN-100132163640
- OCLC Control Number640132964
- Library of Congress Control Number2010023721
Classifications
- DDC659.1
- LCCHF5823 .W455 2012
- LCCHF5823.W455 2012
Alternate Titles
- Advertising and IMC
- Advertising & integrated marketing communication
- Advertising & IMC
Subjects
Topics
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