Market response to the legitimation of a brand appeal
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Author
Contributions
- Armstrong, Jon Scott, 1937- - Contributor
Publication
1969 - M.I.T., Cambridge, Massachusetts
Language
English
Word Count
5,000 words, Guess
Page Count
20 pages
Identifiers
- Internet Archivemarketresponseto00mont
- OCLC Control Number14403105
- Open LibraryOL18078048M
Subjects
Topics
Series Statement
- M.I.T. Alfred P. Sloan School of Management. Working paper -- no. 391-69
- Working paper (Sloan School of Management) -- 391-69.
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