Perspectives on strategic marketing management
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Contributions
- Kerin, Roger A. - Contributor
- Peterson, Robert A. 1944- - Contributor
Publication
1980 - Allyn and Bacon, Boston, Massachusetts
Language
English
Word Count
123,250 words, Guess
Page Count
493 pages
Identifiers
- Internet Archiveperspectivesonst00keri
- ISBN-100205067220
- ISBN-139780205067220
- Goodreads3862698
- Library of Congress Control Number79016899
and 2 more
- OCLC Control Number5171139
- Open LibraryOL4413190M
Classifications
- DDC658.8
- LCCHF5415.13 .P38
Subjects
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