Cases in marketing management and strategy
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Author
Contributions
- Johnston, Wesley J. - Contributor
- Talarzyk, W. Wayne. - Contributor
Publication
1984 - Dryden, Chicago, United Kingdom
Language
English
Word Count
138,750 words, Guess
Page Count
555 pages
Identifiers
- ISBN-100030604095
- ISBN-139780030604096
- Goodreads1283027
- Library of Congress Control Number84010203
- Open LibraryOL20942214M
Classifications
- DDC658.8/00722
- LCCHF5415
- LCCHF5415.13 .B49 1985
Subjects
Series Statement
- The Dryden Pressseries in marketing
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