Author

Contributions

  • MacDonald, Joanna - Contributor

Publication

2011 - Wiley, Hoboken, NJ, New Jersey

Language

English

Word Count

79,000 words, Guess

Page Count

316 pages

Identifiers

and 2 more
  • Better World Books9781118011300
  • Open LibraryOL25316095M

Classifications

  • DDC658.8
  • LCCHF5414 .W38 2011
  • LCCHF5414

Description

Cause marketing benefits nonprofit and for-profit enterprises alike-- make it work for you! Discover how supporting a good cause provides a powerful competitive edge.

Subjects

Series Statement

  • For dummies

Other Editions

  • Cause marketing for dummiesWiley2011-01-01

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!