Global marketing
contemporary theory, practice, and cases
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Author
Contributions
- Jaffe, Eugene D. - Contributor
- Vianelli, Donata - Contributor
Publication
2013 - McGraw-Hill, New York, New York (State)
Language
English
Word Count
156,000 words, Guess
Page Count
624 pages
Identifiers
- Internet Archiveglobalmarketingc0000alon
- ISBN-139780078029271
- ISBN-100078029279
- Library of Congress Control Number2011042361
- Open LibraryOL25078648M
Classifications
- DDC658.8/4
- LCCHF1416 .A47 2013
Subjects
Topics
Other Editions
- Global marketing
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