Bŭllu osyŏn chŏllyak
Ch'op'an
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Author
Contributions
- Mauborgne, Renée - Contributor
- Kang, Hye-gu - Contributor
Publication
2005 - Kyobo Mun'go, Sŏul-si, Korea (South)
Language
Korean
Word Count
77,750 words, Guess
Page Count
311 pages
Identifiers
- Internet Archivebulluosyoncholly0000kimw
- ISBN-108970856579
- ISBN-139788970856575
- OCLC Control Number61659247
- Open LibraryOL31883637M
Classifications
- DDC658.802
- LCCHF5415.153 K532 2005
Description
In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description.
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