Publication

2007 - Wall Street Journal Books, New York, NY

Language

English

Word Count

87,250 words, Guess

Page Count

349 pages

Physical Format

Hardcover

Identifiers

and 3 more
  • Library of Congress Control Number2006041267
  • Goodreads859413
  • LibraryThing2255346

Classifications

  • DDC338.7/66362092396073
  • LCCHD9349.S634 P462 2007

Description

Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who increased the company's post-World War II profits by effectively tapping African-American markets.

Subjects

Series Statement

  • Wall Street journal books, Wall Street journal book.

Other Editions

  • The real Pepsi challenge: the inspirational story of breaking the color barrier in American businessHardcoverWall Street Journal Books2007-01-01

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