The real Pepsi challenge
the inspirational story of breaking the color barrier in American business
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Author
Publication
2007 - Wall Street Journal Books, New York, NY
Language
English
Word Count
87,250 words, Guess
Page Count
349 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL22747762M
- ISBN-139780743265713
- ISBN-100743265718
- OCLC Control Number72799431
- OCLC Control Numberrealpepsichallen00capp
and 3 more
- Library of Congress Control Number2006041267
- Goodreads859413
- LibraryThing2255346
Classifications
- DDC338.7/66362092396073
- LCCHD9349.S634 P462 2007
Description
Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who increased the company's post-World War II profits by effectively tapping African-American markets.
Subjects
Topics
Places
Series Statement
- Wall Street journal books, Wall Street journal book.
Other Editions
- The real Pepsi challenge: the inspirational story of breaking the color barrier in American business
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