Publication

2006 - Division of Research, Harvard Business School, Boston, Massachusetts

Language

English

Word Count

8,500 words, Guess

Page Count

34 pages

Identifiers

Description

At its core, sustainable development requires a change in the way we think as individuals, as organizations and as a society. Yet, what is well understood within the organizational literature is that such changes are difficult and are usually met with resistance. Sustainability is no exception; executives and organizations have been slow to adopt wise practices. In this chapter, we offer insight from both behavioral decision research and organizational theory to explain barriers to change. We identify specific obstacles to the implementation of sustainability initiatives, suggest means of surmounting them and offer direction for diffusing wise practices at a faster rate.

Subjects

Series Statement

  • Working paper / Division of Research, Harvard Business School -- 05-043

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