Changing practice on sustainability
understanding and overcoming the organizational and psychological barriers to action
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Publication
2006 - Division of Research, Harvard Business School, Boston, Massachusetts
Language
English
Word Count
8,500 words, Guess
Page Count
34 pages
Identifiers
- Open LibraryOL57732054M
- OCLC Control Number69372086
Description
At its core, sustainable development requires a change in the way we think as individuals, as organizations and as a society. Yet, what is well understood within the organizational literature is that such changes are difficult and are usually met with resistance. Sustainability is no exception; executives and organizations have been slow to adopt wise practices. In this chapter, we offer insight from both behavioral decision research and organizational theory to explain barriers to change. We identify specific obstacles to the implementation of sustainability initiatives, suggest means of surmounting them and offer direction for diffusing wise practices at a faster rate.
Subjects
Series Statement
- Working paper / Division of Research, Harvard Business School -- 05-043
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