Brand Management in a Co-Creation Perspective

Communication As Constitutive of Brands

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Author

Heidi Hansen

Publication

2021 - Taylor & Francis Group

Language

English

Word Count

48,500 words, Guess

Page Count

194 pages

Identifiers

ISBN-139781000410587
ISBN-101000410587
Library of Congress Control Number2021002596
OCLC Control Number1240262563
Better World Books9781000410587

and 1 more

Open LibraryOL33861963M

Classifications

LCCHF5415.1255

Subjects

Topics

Branding Stratégie de marque Branding (Marketing)Communication in organizations Communication dans les organisations BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Marketing / Research

Other Editions

Brand Management in a Co-Creation PerspectiveTaylor & Francis Group2021

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