Entertainment-education
a communication strategy for social change
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Author
Contributions
- Rogers, Everett M. - Contributor
Publication
1999 - L. Erlbaum Associates, Mahwah, N.J, New Jersey
Language
English
Word Count
66,250 words, Guess
Page Count
265 pages
Identifiers
- Open LibraryOL34233M
- ISBN-100805832351
- OCLC Control Number44959538
- OCLC Control Number40738946
- Internet Archiveentertainmentedu0000sing
and 3 more
- Library of Congress Control Number99017956
- Goodreads3980194
- LibraryThing8628573
Classifications
- DDC302.23/45/091724
- LCCPN1992.8.S4 S49 1999
- LCCPN1992.8.S4S49 1999
and 1 more
- LCCPN1992.8.S4 S49 1999eb
Description
"Entertainment education - the process of designing and implementing media messages to both entertain and educate for the purposes of increasing an audience's knowledge about an educational issue, creating favorable attitudes, and changing overt behavior - utilizes the universal appeal of entertainment to persuade individuals to adopt behaviors that will lead to safer and healthier lives."--BOOK JACKET. "In this volume authors Arvind Singhal and Everett M. Rogers chronicle the origins of entertainment-education in current times, documenting applications of the strategy around the globe. They present the major figures, events, and turning points in the evolution of the entertainment-education strategy; document the theories and concepts explaining the effectiveness of implementing this strategy; provide research methodologies for studying the effects of such programs; and summarize the lessons learned in utilizing the entertainment-education strategy to bring about social change. In presenting a balanced perspective of this approach. Singhal and Rogers also identify its limitations, and they consider ethical and other problems that may accompany efforts to bring about social change."--BOOK JACKET.
Subjects
Topics
Places
Series Statement
- LEA's communication series
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