Qualitative media analysis
2nd ed.
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Author
Contributions
- Schneider, Christopher J. - Contributor
Publication
2012 - Sage Publications, Thousand Oaks, Calif, California
Language
English
Word Count
37,500 words, Guess
Page Count
150 pages
Identifiers
- Open LibraryOL25307774M
- ISBN-139781452230054
- OCLC Control Number793340162
- OCLC Control Numberqualitativemedia0038alth
- Library of Congress Control Number2012017346
Classifications
- DDC302.23072
- LCCP91.3 .A48 2012
Description
"In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces."--Publisher's website.
Subjects
Series Statement
- Qualitative research methods -- v. 38
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