Publication

1982 - Sage Publications, Beverly Hills, California

Language

English

Word Count

40,000 words, Guess

Page Count

160 pages

Identifiers

  • ISBN-100803906137
  • ISBN-100803906145
  • ISBN-139780803906136
  • ISBN-139780803906143
  • LibraryThing1098942
and 7 more
  • Library of Congress Control Number82003367
  • OCLC Control Number8283982
  • OCLC Control Number87856459
  • OCLC Control Number13605
  • Better World Books9780803906143
  • Better World Books9780803906136
  • Open LibraryOL3483905M

Classifications

  • DDC302.23/01
  • LCCP91 .B43 1982
  • LCCP93

Description

Why study media analysis? According to Arthur Asa Berger, because theory drives practice and creative people must understand why their creations fail or succeed. Complete with glossary, study guides, and the author's own illustrations, Media Analysis Techniques, Second Edition encourages readers to combine creativity and analysis. In a comprehensive appendix, new for this edition, Berger details activities, simulations, and games that can move players from pure theory to making sense of creative work. Berger's vivid applications link theory to practice, teaching critical skills to students in popular culture, mass communication, media studies, and cultural studies.

Subjects

Series Statement

  • The Sage commtext series ;
  • v. 10

Other Editions

  • Media analysis techniquesSage Publications1982-01-01

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