Cases on branding strategies and product development
successes and pitfalls
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Author
Publication
2015 - Business Science Reference, An Imprint of IGI Global, Hershey, PA, Pennsylvania
Language
English
Word Count
104,250 words, Guess
Page Count
417 pages
Identifiers
- Open LibraryOL31051947M
- ISBN-139781466673939
- OCLC Control Number903531527
- Library of Congress Control Number2014040322
Classifications
- DDC658.8/27
- LCCHF5415.15 .C33 2015
Description
"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--
Subjects
Topics
Series Statement
- A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
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