Onward
How Starbucks Fought for Its Life without Losing Its Soul
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Word Count
87,500 words, Guess
Page Count
350 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL24620511M
- ISBN-139781605292885
- ISBN-101605292885
- OCLC Control Number698360150
- OCLC Control Numberonwardhowstarbuc00schu
and 1 more
- Library of Congress Control Number2011003239
Classifications
- LCCHD9199.U54 S737 2011
Description
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. - Publisher.
Description
In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
Subjects
Topics
Other Editions
- Onward: How Starbucks Fought for Its Life without Losing Its Soul
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