Publication

Rodale, Emmaus, PA

Language

English

Word Count

87,500 words, Guess

Page Count

350 pages

Physical Format

Hardcover

Identifiers

and 1 more

Classifications

  • LCCHD9199.U54 S737 2011

Description

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. - Publisher.

Description

In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.

Subjects

Other Editions

  • Onward: How Starbucks Fought for Its Life without Losing Its SoulHardcoverRodale
Show 2 more editions

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