Author

Publication

2002 - Wiley, Chichester, England

Language

English

Word Count

69,000 words, Guess

Page Count

276 pages

Identifiers

and 2 more
  • LibraryThing908036
  • Goodreads624432

Classifications

  • DDC658.8
  • LCCHF5415 .E245 2002

Description

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

Subjects

Other Editions

  • Welcome to the creative age: bananas, business and the death of marketingWiley2002-01-01

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