Welcome to the creative age
bananas, business and the death of marketing
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Word Count
69,000 words, Guess
Page Count
276 pages
Identifiers
- Open LibraryOL3657840M
- ISBN-10047084499X
- OCLC Control Number50748308
- OCLC Control Numberdeathmarketingwe00earl
- Library of Congress Control Number2002512721
and 2 more
- LibraryThing908036
- Goodreads624432
Classifications
- DDC658.8
- LCCHF5415 .E245 2002
Description
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.
Subjects
Other Editions
- Welcome to the creative age: bananas, business and the death of marketing
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