An Advertiser's Guide to Better Radio Advertising
Tune In to the Power of the Brand Conversation Medium
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Word Count
33,000 words, Guess
Page Count
132 pages
Identifiers
- Internet Archiveadvertisersguide0000ingr
- ISBN-100470012927
- ISBN-139780470012925
- Library of Congress Control Number2005005166
- Better World Books9780470012925
and 1 more
- Open LibraryOL7594432M
Classifications
- LCCHF6146.R3 I45 2005
- LCCHF6146.R3
Description
"Combining theory, listener insight and practical advice, here is an essential guide to harnessing the power of radio as the 'brand conversation medium', for your brand. Drawing on examples from leading organizations including Carphone Warehouse, Waitrose, British Airways, Nestle and the UK Government, the authors explore the scale and effectiveness of radio advertising, how it works, its role in current brand thinking, why a more creative approach is needed and - most importantly - how to actually go about creating better ads."--Jacket.
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