Marketing management
analysis, planning, and control
3d ed.
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Author
Publication
1976 - Prentice-Hall, Englewood Cliffs, N.J, New Jersey
Language
English
Word Count
132,250 words, Guess
Page Count
529 pages
Identifiers
- ISBN-100135579597
- ISBN-139780135579596
- LibraryThing6809
- Library of Congress Control Number75020278
- Open LibraryOL5197785M
Classifications
- DDC658.8
- LCCHF5415.13 .K64 1976
Description
Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.
Subjects
Topics
Places
Other Editions
- Marketing management: analysis, planning, and control
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