Author

Publication

1994 - Houghton Mifflin, Boston, Massachusetts

Language

English

Word Count

181,500 words, Guess

Page Count

726 pages

Identifiers

and 1 more

Classifications

  • DDC658.8
  • LCCHF5415 .M37 1994

Description

Provides comprehensive coverage of key topics of market segmentation, targeting and positioning and international marketing and of marketing ethics and social responsibility.

Subjects

Topics

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