Apple confidential
the real story of Apple Computer, Inc.
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Author
Publication
1999 - No Starch Press, San Francisco, Calif, California
Language
English
Word Count
67,000 words, Guess
Page Count
268 pages
Identifiers
- Open LibraryOL386397M
- ISBN-10188641128X
- OCLC Control Number40193768
- Internet Archiveappleconfidentia00linz
- Library of Congress Control Number98049132
and 2 more
- LibraryThing76529
- Goodreads1908485
Classifications
- DDC338.7/6100465
- LCCHD9696.2.U64 A674 1999
- LCCHD9696.2.U64A674
Description
Journalist Linzmayer explores Apple's tumultuous history from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype.--From publisher description.
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- Apple confidential: the real story of Apple Computer, Inc.
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