New Product Development
A Guide for Your Journey to Best-Practice Processes
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Publication
2004-07-01 - American Productivity & Quality Center
Word Count
25,250 words, Guess
Page Count
101 pages
Physical Format
Paperback
Identifiers
- ISBN-101932546251
- ISBN-139781932546255
- Goodreads1521511
- Open LibraryOL9795633M
First Sentence
Functions involved in new product development-including R&D, marketing, competitive intelligence, project management, and even corporate communications and HR-have both the advantages and challenges of being a primary focus of senior management's attention.
Subjects
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