The Global Cigarette
Origins and Evolution of British American Tobacco, 1880-1945
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Word Count
100,250 words, Guess
Page Count
401 pages
Identifiers
- Open LibraryOL7399212M
- ISBN-139780198292210
- ISBN-10019829221X
- OCLC Control Number43145703
- OCLC Control Numberglobalcigaretteo0000coxh
and 3 more
- Library of Congress Control Number99086915
- LibraryThing9143796
- Goodreads407702
Classifications
- LCCHD9141.9.B7C69 2000
Description
"The Global Cigarette charts the way in which innovations in manufacturing and marketing methods led to the formation in 1902 of the British American Tobacco Co. as an Anglo-American multinational joint venture designed to promote cigarettes in international markets." "Based on archive materials from a wide variety of sources, including the company's own internal records, this book provides the first authoritative account of BAT's evolution and growth up until the Second World War. In particular, The Global Cigarette shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts, notably in China and India, and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s."--Jacket.
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