Marketing Communications
An Integrated Approach
2nd edition
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Word Count
150,500 words, Guess
Page Count
602 pages
Physical Format
Paperback
Identifiers
- Internet Archivemarketingcommuni0000smit
- ISBN-100749426993
- ISBN-139780749426996
- LibraryThing114121
- Goodreads3872778
and 2 more
- Better World Books9780749426996
- Open LibraryOL7967083M
First Sentence
Marketing and the marketing communications mix are changing.
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